red ribbon week.

A high-energy, story-driven assembly that helps students make healthy choices, build leadership, and strengthen school culture.

Why Red Ribbon Week Matters to Me

When I was two years old, I lost my father to substance abuse. And when I say I lost him, not by death, but emotionally and the person who he is. Years later in college, I was in a car accident because of drinking. These experiences shaped my life and my mission.

Red Ribbon Week is more than a tradition—it’s a chance to help students see their future is worth protecting. Some students are silently hurting, and others just need the courage to keep saying no. Every student benefits from this message.

The Assembly Experience…

Engaging & Interactive

High-energy, story-driven assembly with humor, music, and student participation that keeps every grade level engaged.

Practical & Lasting

Students leave with real-life leadership and character tools that reinforce healthy choices and build school culture.

Resources That Stick

Every assembly includes guided teacher discussion questions and an interactive student worksheet to keep the conversation going.

Numbers
don’t lie.

Rashad is on an electrifying mission to inspire students to live a healthy lifestyle.
(cdc, 2023)

8.5%

of teens (2.2M) had a substance abuse disorder in past year-2/10 receive treatment.

15%

of high schoolers have used illicit drugs (meth, cocaine, heroin, etc) in their lifetime.

90%

of addictions start in adolescence. And 3/4 teen substance users report using before 17.

WHAT LEADERS ARE SAYING

WHAT LEADERS ARE SAYING

  • "I had the pleasure of working with Rashad Cohen for our 2024 Red Ribbon Week student assemblies. He delivered a powerful, engaging program that truly resonated with our students. What stood out most was his willingness to connect on a personal level—after the assembly, he stayed to answer questions, offer encouragement, and even joined our PTSA sponsored lunch celebration.”

    Tara Kessler, Program Chair
    Shepton High School PTSA (Plano ISD)

  • “It brought tears to my eyes. I think most kids are troubled nowadays and they could really use the information that he speaks about.”

    8th Grade Student

  • "He came with resources and materials that we in the education world are always seeking."

    Frida Rodriguez, Adams 12 Five Star School, Denver, CO

  • "It was super inspirational. The kids left saying they wanted to be like him and hoped he’d come back again. They appreciated that he was real, authentic, and truly believed in what he was saying. That meant a lot to our kids."

    Dr. Ashley Schaefer, Assistant Principal
    Richfield Middle School

  • "I don’t think anybody that has come across the paths of Mr. Cohen can say they haven’t been changed and transformed.”

    Dr. Rashad Anderson, MSU Call Me Mister Director
    Metropolitan State University of Denver

  • "Everything he says is incredibly impactful on your life!"

    Jacob, 8th Grade Student

  • "Wow! He talked to us about what our values were and totally aligned his message for our students. I'm super excited to weave in his messaging through the rest of the school year. Can't wait to invite him back!"

    Dr. Cathy Kindem, Principal
    Oak Ridge Elementary School of Leadership, Environmental and Health Sciences

  • "His words perfectly delivered our message, and his contagious energy was key to the success of our lululemon field day. He left a lasting impact on the children who attended."

    Alondra Hernandez, Community Specialist
    lululemon

  • "He tailored his assembly to what we needed! He brought the students in right away, got them excited, told a touching story, recognized the teachers and just filled us up! It was such a positive experience."

    Karen Keffeler, Principal
    Meadow Ridge Elementary

  • “We talked to him about what we were feeling and what we needed for our kids. And what’s amazing is that his message was exactly what they needed to hear, like to a tee! Except it was so much better than we could imagine!”

    Freya Schirmacher, Principal
    Minnetonka Middle School West

are you ready?

bring the red ribbon experience to your school

A tailor-made experience specifically targeted to your schools needs